It's a charity effort. You only need to click onto the ad and it will bring you to Digi's "About LovetoSave" page. You choose the charity body to donate to, and Digi will donate it on your behalf by paying RM5 per click. Only 6 days left and they are currently RM50,000 short of their target of RM150,000.
This fits my slogan; Maximize the opportunity, Minimize the cost. So, I supported them and donated to the National Kidney Foundation (NKF).
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