Satay Fish : Smart Marketing Or Con Man Job

Someone brought a packet of satay fish to treat us, and it was bought in Pulau Pangkor. On the front side of the packet, you can see the whole surface of packet was printed with logo and the other side was clear. The brand is Cap Ong.

I was the one who opened the packet, and I didn't realize it at first about the content. Initially, I wallop 2 mini packs that was packed on the outer side. When I took the 3rd mini pack from the inner side, I realized that the size of the satay fish was half of the earlier 2 packs. After checking through another 7~8 mini packs, I can make the conclusion that this manufacturer had cleverly or cunningly packed the bigger size fish on the outer side for customer to see, and attract their attention. However, on the inner side where there is no way for customer to see the content clearly, they put in those smaller pieces and orientated the packet in which the logo faced outward.

Judge by yourself from the pictures below. Was it a coincidence that the packet was full of smaller fishes, pure unlucky to have picked it up by my colleague, or really a con job that happens on all the packets originated from this factory?

> The side where you can see the content. The fishes are bigger.

> The front side with logo printing. You can't see the inside from this side.

> Comparison between the big and small pieces.